Names are very important to God. We see that throughout the Bible. That’s why, when God clearly told me to NAME the company NarroWay Productions, we took it seriously.
We immediately started calling everything we did “a NarroWay Production” and even incorporated NarroWay in Kentucky - though we couldn’t tell the lawyer what it would do!
After years of cherishing the name, we finally found out what NarroWay was to be in 1996, when we set out to forge a new path for Christian theater.
Rebecca and I were novice entrepreneurs. The logistics of heading a business were new to us.
So, in the process of the whole overwhelming undertaking, it never occurred to us that the NarroWay name didn’t actually belong to us unless it was trademarked.
When we realized, panic ensued!